What’s New at Adopt-a-Pet.com in January 2013

Posted by Jennifer on January 4th, 2013
  • A Look Back at 2012
  • Launch of #ResolveToSolve Pet Homelessness
  • Happy New Year Thanks to Purina® Dog Chow!
  • Need Food Donations?

A Look Back at 2012

Wow what an incredible year it’s been for Adopt-a-Pet.com and the homeless pets in your care! First we’d like to extend a warm welcome to the 1,114 new shelters and rescues who joined Adopt-a-Pet.com this year, and a big virtual hug to the 11,272 shelters and rescues that make up our extended family. Thank you to all of you for everything you do to make this world a kinder place for homeless animals. We say it every year, but every year it is so true: You are truly heroes, and is it our greatest wish that Adopt-a-Pet.com makes your job easier.

We also want to thank our pet-loving friends at Purina and Bayer for their deep support of the animal welfare cause, and their constant desire to help us find new ways to support you in your work. Both companies put an impressive amount of resources and time into helping shelters in so many ways, and they are the primary reason Adopt-a-Pet.com can do what we do as a free service for you and to the public.

In 2012 Adopt-a-Pet.com continued to grow by leaps and bounds: unique visitors increased an incredible 30% to 2.6 million every month, our Facebook page audience exploded so exponentially – to over 150,000 likes – that I can’t even do the percentage math, and we added lots of new features! As is our annual tradition, we’ve recapped some of the highlights below.

  • 2012 Veterinary Care Fund Grant Program - Thanks to compassionate fans who “liked” the Adopt-a-Pet.com Facebook page, we added $20,000 to our Veterinary Care Fund in 2012! We gave it all away in twenty $1,000 grants to Adopt-a-Pet.com shelters and rescues, for them to use to offset their veterinary cos ts. We’ll be doing another grant program in 2013.  Nothing makes us happier than supporting your great work. Details to come soon!
  • Chicago Billboards - We ran a billboard campaign in Chicago that promoted a Pit Bull myth-busting campaign to change hearts and minds, start conversations, and encourage adoption of pit-bull type dogs as family pets.
  • Media coverage - Adopt-a-Pet.com earned some great media coverage this year, which means we were able to bring more people to the site to see your pets!  Co-founder and president David Meyer appeared on CNN, as did spokesperson Pia Salk. Jane Velez-Mitchell has been mentioning Adopt-a-Pet.com every week on her HLN show. Our resident animal behaviorist, Katya Lidsky, made a number of media appearances, and executive director Abbie Moore was even interviewed during the radio broadcast of a Kansas City Royals’ game.  Look for Adopt-a-Pet.com to be even more in the public eye in 2013.
  • PSA with a Baseball Superstar - To spread the word about shelter pets’ potential with help from a baseball superstar, we created a new public service announcement starring Marlins pitcher Mark Buehrle. We called it “Potential”, and you can see why: http://youtu.be/J78rBuvQnbU
  • 40 Billboards in Miami - Our fifth regional pet-adoption campaign! We ran previous campaigns in Chicago, St. Louis, Phoenix, and Kansas City, and hope to be coming to your area in the future. With help from Mark Buehrle and John Buck of the Miami Marlins, this major pet-adoption campaign covered Miami with more than 40 billboards and two online public service announcements.  You can see the billboards and watch the PSAs here:
  • Bonded Pairs - We added the ability for adopters to search for bonded pairs of pets by checking the “Part of a Bonded Pair” box on any of our search pages. Pets that are part of a bonded pair show up first in their search results, and other pets that match the rest of their search criteria show up below that. We also made it possible for shelters and rescues that AutoUpload their pets to use their online Pet List and check the “Part of a Bonded Pair” box to bond AutoUploaded pets too.
  • Dog Training Videos - we now have a library of training videos on our YouTube channel, which are aimed at reducing relinquishment and helping adoptions to be more successful!
  • Blog Search - Did you know that the main Adopt-a-Pet.com blog has 762 articles published? That’s a lot of content! While you’ve always been able to navigate by topic, we added a search box to make finding articles for your fosters and adopters even easier. You can find the search box near the upper right of our main blog page at http://blog.adoptapet.com and on every blog article page too. We also have a search on our Shelter Knowledge Center (aka Shelter Blog) where you can find even more help for your staff and volunteers: http://shelterblog.adoptapet.com/
  • Better Password Security - Better security is always a good thing! That’s why we upgraded our “forgot password” tool, and why you and our staff can no longer see your passwords on your “My Pet Publicist Info” page.  Don’t worry, you can still change them, it’s just one small security measure we have put in place to keep your information safe.
  • Multiple contacts - Here’s a feature we added because of your requests: you wanted to list different contact information for some of your pets…for example, if each foster parent in your organization is responsible for fielding inquiries about the pets in their care. So we added “Pet Contacts” you can use for any of the pets you list for adoption.  http://www.adoptapet.com/shelter/pet-contacts
  • New Auto-Uploading software - Adopt-a-Pet.com added AutoUploading of adoptable pets from Shelter Exchange! Shelter Exchange lets shelters list animals in their care that they would like rescued by rescue organizations. Since Adopt-a-Pet.com is designed for pets who are available for adoption, we knew the Shelter Exchange tool could help shelters get the word out about shelters’ rescue-only pets, and pets that might be “less adoptable” by the general public. Adopt-a-Pet.com is always happy to help set up automatic uploading of pets if you use any database service or software, just email jennifer@adoptapet.com for assistance.


Launch of #ResolveToSolve Pet Homelessness
With this time of year being a period of self-reflection and resolution making, there is no better time to provide animal lovers with the tools to take action and help be a part of the solution of animal homelessness. That is why Adopt-a-Pet.com launched #ResolveToSolve, a social media campaign designed to encourage people to get involved in helping animal shelters and rescues in their life-saving work. From small actions that can be done right in front of the computer to volunteer ideas that allow passionate people the chance to work hands-on with the animals you help, #ResolveToSolve will give your supporters creative thought starters to make 2013 their year to do more for shelter pets. For more info, please visit http://blog.adoptapet.com/resolvetosolve/
Happy New Year Thanks to Purina® Dog Chow!
A lot of holiday wishes are coming true thanks to an amazingly generous donation by Purina® Dog Chow! 58,898 bags totaling 2,120,328 pounds of dog food went out in 55 trucks to help hungry dogs in need. Approximately 20 trucks went through Feeding America, via the non-profit Aidmatrix, to Food Banks where people in communities in need pick up a bag for their dogs, hopefully keeping more dogs in homes. The other 35 trucks went to animal shelters across the country who were registered with Pets for People. See how you can register your shelter for future donations like this below!

Need Food Donations? Purina Pets For People May Be Able To Help!

Purina’s support of animal welfare takes the form of Animal Welfare Support programs for non-profit organizations, described in detail on www.PetsforPeople.com. Their programs such as Pets for Seniors, Pro Plan® Rally to Rescue® and the Purina ONE® Pet Welfare Program are dedicated to providing support for local animal welfare organizations in their efforts to find homes for adoptable animals.

Occasionally the Nestlé Purina PetCare Company may have food donations available in your area. When you register your organization on www.PetsforPeople.com you will be automatically considered for any food donations that become available near you. During 2011, Purina donated more than $13 million in pet food and litter. In addition, should your organization be affected by a natural disaster, Purina may be able to provide food to help feed your organization’s animals during your time of need.


And, of course… 
As always, we thank the wonderful, pet-loving people at Purina and Bayer Animal Health for supporting all of us in our mission and making Adopt-a-Pet.com a free service!

That’s all our news for this month. We’d love to hear what’s going on with you too, so please stop by our pages on Facebook and Twitter to say a virtual hello!

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