What’s New at Adopt-a-Pet.com in December 2012

Posted by Jennifer on December 6th, 2012
Tips For Writing an Appealing Pet Description 

Joy Austin from Healing Hearts Rescue has lots first-hand experience on how to find homes for hard-to-adopt pets. We’re sure you know or can imagine how seniors and special needs pets can be very hard to place! So when she’s shared her expert advice on how she does it, we thought it could be very helpful to those of you who have hard-to-place pets, or just want to write the best pet description possible to find all your pets the best home. Those of us entrenched in shelter and rescue work sometimes forget that what adopters are looking for when they are reading about pets for adoption is not what appeals to us as animal welfare staff or volunteers. Joy makes some really good points about putting short descriptive words in the the NAME field too, as a way to draw attention to a pet’s best quality.

We’ve shared her article with several shelters and many have already told us her tips worked! You can find the tips here in our Shelter Resource center blog at http://www.adoptapet.com/shelterblog/2012/11/writing-an-appealing-pet-description/

Hurricane Sandy donation update

We know the ongoing challenges the animal welfare community is facing in the areas affected by Hurricane Sandy, and our hearts go out to you. Our friends over at Purina put their product and dollars behind their hearts and sent massive amounts of aid to animal welfare organizations in Maryland, New Jersey, and New York. Purina provided 115,782 pounds of Purina ONE and Be Happy Cat and Dog Food, as well as 72,000 pounds of Tidy Cats litter. Forti Flora Good Moves Program donated 100 cases which his enough for 3600 cats and dogs to help them in this stressful time. Thirty local shelters were helped, and many of those are sharing with those in need as well as feeding the homeless dogs and cats in their care.

Nestlé Purina donated $20,000 to North Shore Animal League America’s Emergency Response Team, which organized an Emergency Pet Shelter in New York, and $15,000 to PetSmart Charities, which set up a temporary distribution center to assist animal welfare organizations across the entire northeastern United States.

Thank you Purina for all you do helping homeless pets, animal welfare organizations, and people with their pets!

Need Food Donations? Purina Pets For People May Be Able To Help!

Purina’s support of animal welfare takes the form of Animal Welfare Support programs for non-profit organizations, described in detail on www.PetsforPeople.com. Their programs such as Pets for Seniors, Pro Plan® Rally to Rescue® and the Purina ONE® PetWelfare Program are dedicated to providing support for local animal welfare organizations in their efforts to find homes for adoptable animals.

Occasionally the Nestlé Purina PetCare Company may have food donations available in your area. When you register your organization on www.PetsforPeople.com you will be automatically considered for any food donations that become available near you. During 2011, Purina donated more than $13 million in pet food and litter. In addition, should your organization be affected by a natural disaster, Purina may be able to provide food to help feed your organization’s animals during your time of need.


And, of course… 
As always, we thank the wonderful, pet-loving people at Purina and Bayer Animal Health for supporting all of us in our mission and making Adopt-a-Pet.com a free service!

That’s all our news for this month. We’d love to hear what’s going on with you too, so please stop by our pages on Facebook and Twitter to say a virtual hello!

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