A recent study conducted by Maddie’s Fund shows one really easy way you can make an adopter think good things about a pet you have listed online: put a child or elderly person in the photo with them! (We also believe that if the person is smiling, that can have a huge impact too.
You can find the full Abstract of the study here:
Poster with summary of results (pdf file):
Here’s an excerpt from the abstract we thought you’d find very helpful:
“Previous research has indicated that dog breed stereotypes exist and that the appearance of a human handler alongside a dog can affect perceptions of the dog’s temperament. The present study looked at participants’ perceptions of a Pit Bull-type dog in comparison to a Labrador Retriever and Border Collie, and whether the addition of a rough adult male, elderly woman or male child influences the dog’s perceived characteristics of approachability, aggressiveness, intelligence, friendliness, trainability or adoptability. The results indicated that participants viewed the Pit Bull least favorably in all six characteristics when evaluated with the other breeds, confirming the presence of a negative stereotype. [[so pitbulls rank bad on a level playing field withother dogs which we know- but they can still rank better with a perosn inthe photo…]]]
The appearance of a handler alongside the Pit Bull influenced participants’ impressions of the dog on characteristics of aggressiveness, friendliness, approachability and adoptability. When comparing impressions of the Pit Bull alone versus alongside a handler, perceived intelligence improved across all three conditions. Additionally, perceptions of friendliness and adoptability increased, while aggressiveness decreased in both the elderly woman and male child conditions, and the perception of friendliness decreased with the presence of the rough male. These findings demonstrate how the appearance of a human handler in photographs can influence our perceptions of Pit Bulls and suggest possibilities for the use of human handlers to positively affect the perceived qualities of Pit Bulls among the general population and particularly those who are considering adopting a dog.”
To learn more about Purina’s support of animal welfare organizations around the U.S., and to see if you are eligible, visit www.purinashelterchampions.com