What’s New at Adopt-a-Pet.com in February?

Posted by Abbie on February 3rd, 2011

New PetSmart Charities Website Promoting Your Adopt-a-Pet.com Pets!
Currently, you have the option to have your pets that are listed on Adopt-a-Pet.com also be listed on the PetSmart.com pet search feature. That feature will soon be replaced by a link to a new PetSmart Charities website called “PeopleSavingPets.org”.   This is a project of PetSmart Charities designed to help people get involved with helping animals in their own community. PetSmart.com, with its three million monthly visitors, will link to this site as well, so this is a great way to get your pets more exposure.

If you are already opted in to have your pets appear on PetSmart.com, you need not take any action and they will appear on PeopleSavingPets.org.  To opt in now to have your pets appear on PeopleSavingPets.org, just click here, scroll down, and check the box on the lower section of the right column.  We hope this helps get lots of your pets adopted!

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Enter to win a Purina Prize Pack and a $50 GIFT CARD by posting your pets!

Congratulations to Florida Bengal Cat Rescue! They are this month’s Purina Prize Pack winner.

Each month for the next three months, we will be doing a random drawing among all shelters and rescue groups who have posted a pet for adoption within the 30 days prior to the drawing.  Every month is a new chance to win! Our prize pack right now is being provided by our generous sponsor Purina, and they’ve assembled some fun goodies for you: a drawstring mesh & cooler bag, a plush fleece blanket with carrying strap, a thermos, a pet-friendly map for kids, and a dog bowl. Adopt-a-Pet.com is also adding in a $50 VISA gift card to this month’s prize!

The next drawing will be for shelters and rescue groups who have posted pets between January 16 and February 15th. Post a pet to automatically be entered to win!

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Three Great Tips to Maximize Your Pet-Adoption Listings
by Jennifer Warner, director of shelter outreach

Shelters, rescuers, and volunteers! Here are three tips to increase the number of good adoption leads you get from your pet listings online. Adopt-a-Pet.com is North America’s most-visited nonprofit pet adoption website, with over 2 million visitors each month – so we have lots of experience that tells us these tips work!

#1 THE MAIN PHOTO
When an potential adopter does a search on a pet adoption website and looks at the results page, the pet’s main photo and name are the first things they see. Here’s your chance to make your pet really stand out! Adopt-a-Pet.com’s research shows that the best eye-catching main photo is a close-up of the pet’s face. (Not too close though!) Here are additional photo tips:

•    Take the photo in the brightest light possible.
•    Have the pet wear a bright solid color bandanna.
•    Place a toy or commonly recognized object (like a tennis ball) next to the pet to add scale, and effectively show the pet’s size?
•    Take the photo with grass or a soft solid bright color as the background.
•    Have a smiling person petting or holding the pet.
•    Make dogs run around first so they are “panting” and look like they are smiling!
•    Hold a treat right above the camera lens to get the pet to look right at you… and really smile!

#2 PET’S NAME
For online listings, shorter, easy-to-remember names work best. ALSO, you can use the Adopt-a-Pet.com name field to include a short attractive phrase like: “See My Video!”, “loves kids”, “fully trained”, or any other word or words that call out the best feature of that pet (for example “Molly – Loves Kids!”). Adopters will see that on their search results page, and be more likely to click on your pet!

#3 VIDEO
A picture is worth a thousand words… but nothing captures a pet’s personality like a video! You only need 20 to 30 seconds… you can do it with most phones. On Adopt-a-Pet.com you add a pet’s video just by copying the video’s YouTube link into the video link field, no extra uploading time needed. We have a helpful blog article with more tips to take the best pet videos possible here:  http://blog.adoptapet.com/help-pets-get-adopted-by-taking-videos/

Thanks and we look forward to seeing all your great pet photos and videos on Adopt-a-Pet.com!

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And, of course…
As always, we thank the wonderful, pet-loving people at Purina and Bayer Animal Health for supporting all of us in our mission and making Adopt-a-Pet.com a free service!


To learn more about Purina's feeding programs, visit www.purinashelterchampions.com

 
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Humane America Animal Foundation, dba Adopt-a-Pet.com, is a non-profit, tax-deductible 501(c)(3) adoption advertising charity. Our mission (and passion) is to help get homeless pets out of the shelters and into loving homes. Let us know what you think! Suggestion & Comment Box

Special thanks to our sponsors, Purina, The Petco Foundation, Petco, and Bayer Animal Health,
whose support makes our life-saving work possible.

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